Taylor Morton • February 19, 2023
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As a photographer or business owner, creating content is essential for promoting your services and staying top-of-mind with potential clients. As with any other service, it’s important to have a plan of action when crafting content – this will ensure you create engaging pieces that serve the needs of your audience.
Here are three things to consider every time you create content:
1. Have a goal in mind. What do you want to achieve with this piece of content? Whether it’s promoting your services or building relationships with potential clients, having a clear goal will guide the creation process and help you craft pieces that are relevant to your audience.
2. Know who you’re serving. Content should be tailored to the needs and interests of your audience. Take the time to do research on who you’re targeting, whether it’s brides or corporate clients – this will help you craft content that resonates with them.
3. Decide how you want your audience to engage with the content. Is your goal to inform, educate or entertain? Knowing this will help you decide the best format for your content – whether it’s a blog post, video, podcast or social media post.
By following these three steps each time you create content, you’ll be better equipped to create pieces that are valuable and engaging to your photographer audience. With a game plan in place, you’ll be able to make the most of your content and have success in whatever area you choose to focus on.
Good luck!
If you want to listen to the podcast episode you can hear it here:
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