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Taylor Morton • March 12, 2023

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As a photographer, it’s important to be aware of the many places you can reach your ideal client. Knowing what platforms to use and where you can sell is essential for growing your business. But don’t worry—we got you covered! Here are two places where you can reach and sell to your ideal client. 

Stories on Social Media Platforms 

It’s no secret that social media has become an integral part of our lives. It provides us with a platform to share our stories, connect with our friends and family, and even offer services or products that we think people need or want. In addition, social media offers us the chance to really get creative! You can post behind-the-scenes footage of your shoots, fun bloopers from your photoshoots, or even just talk about why photography is important to you. This will go a long way in helping your followers feel more connected with you since they will have the opportunity to learn more about who you are as a person and photographer. Additionally, this helps create trust between yourself and potential customers because they will feel like they know more about who they are considering hiring for their photoshoot. 

Direct Messages (DMs) 

Direct messages (or DMs) are another great way to reach potential clients and build relationships with them as well. Through DMs, photographers can share their portfolios with potential customers by sending them links directly from their website or portfolio page. Photographers can also use DMs for customer service inquiries such as booking questions or pricing information. The ability to have direct communication with potential clients helps foster relationships through conversation in real time rather than relying on email correspondence which can often take days before receiving a response. This helps streamline the process of building relationships with potential customers as well as ensuring that all inquiries are answered quickly so that customers do not lose interest in working together.  

Reaching out to potential clients is an essential part of any successful photography business but it doesn’t have to be daunting! By using stories on social media platforms like Instagram and Facebook, or connecting directly via Direct Messages (DMs), photographers can quickly reach out to their ideal client without having too much trouble or needing complicated marketing strategies. So if you’re looking for ways to find new clients for your photography business, try out these two methods – stories on social media platforms and DMs – today! They could make all the difference in helping you land those dream jobs!

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