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Why I Chose a Facebook Group for My Photography Coaching Business

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Taylor Morton • September 4, 2022

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When I decided to start a photography coaching business, I knew that I wanted to use Facebook as my main marketing channel. However, I wasn’t sure if I should create a Facebook group or a Facebook page. After doing some research, I decided to go with a Facebook group. Here are three reasons why:

First, Facebook groups are more intimate than Facebook pages. Members of a group tend to interact with each other more often and form closer relationships. This is ideal for my coaching business because I want to create a community of photographers who can support and inspire each other.

Second, Facebook groups are more flexible than Facebook pages. I can create events, post updates, and start discussions more easily in a group. This will be helpful as I continue to grow my business and add new features.

Finally, Facebook groups are less formal than Facebook pages. I want my coaching business to be casual and approachable, and a group setting helps achieve that goal.

Overall, I think starting a Facebook group was the right decision for my photography coaching business. It’s helped me create a close-knit community of photographers who can inspire and support each other. And it’s given me the flexibility to grow my business in new and exciting ways.

Do you have a Facebook group for your business? Why or why not? Let me know in the comments! Thanks for reading! 🙂


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